Tuesday, July 21, 2009

Getting it write

You may still be thinking, "That's okay - I know how to write!" But do you? You may know how to put sentences together and you may understand the basic rules of grammar - but that's not the same as writing effective copy.

If you write marketing materials without a thorough understanding of good copy, you could be doing your business a disservice. This is because you might not be using the best ways of getting your points across.

If you want your business to succeed (and who doesn't?), it's vital that whatever is written about your business shows you in the most favourable light possible. So choose your words carefully!

Copwriting tip 1
Write short words, short sentences and short paragraphs! This will make your marketing words more readable. Writing short sentences, in particular, will make your copy flow.

Copywriting tip 2
According to the old adage, 'The more you tell, the more you sell'.  So, the more you write - the more you will sell. Hence the requirement for 'long body copy' (i.e. more words). Remember that it's only the people who are actually in the market to buy - who will avidly read every single word you write.

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