Freelance Writing

Article submission is a great way to do propaganda about your business, your blog, your website, or yourself too.

If you are writing about your business or your blog a good authentic article fetches you a great number of traffic.

If you are writing about yourself then it gets you the ‘expertise’ value.

Many search engines crawl and hook onto the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, your site gets a higher position in the search engine listings. Ofcourse this does not mean that you keep stuffing the article with key words and phrases just about unnecessary.

Content for certain subjects need indepth knowledge. This can be done with research. Today research is just a click away in most of the cases.

If you are bent on getting traffic to your site and you do not have the time to write the articles then you can take the help of ghost writers.

Keep in mind to not plagiarise. Copy and merely pasting of part or whole of the content is known as plagiarising. This is definitely not advised. If you don’t have the time or the right resources then wait. There is absolutely no need to hurry. Content is the key to getting the reader tuned into your article and retaining the reader too.

Almost all of the time a plagiarised article submitted will never be released. Add to it if you have an account with that particular website then a plagiarised article can lead to suspension of your account. So be very careful.

Writer’s block. This is a situation that almost all writers go through sometime or the other.

Usually this condition takes place at the start of a writing project. Once you have crossed this block then it is back to smooth sailing. The main task for us writers is to tackle this block. First thing first. Accept it. Realising and accepting it is crossing 25% of the condition and moving towards the smooth writing stage.

Over a period of time you will learn how to realise it just as it is about to take place. Having realised and accepted it the next stage is to tackle it.

What do you prefer and how best you are comfortable is the question. You have to figure out if you are more comfortable on the computer or first on paper. Where can your thoughts pour out. Make this position clear within yourself.

Next is to understand the surrounding environment. Do you like noise, sitting at the balcony, coffee shop, or generally TV or music going on in the background. Or pin drop silence. In what situation does your mind start to function better.

Try to write whatever comes to your mind. The palace you are at. The thoughts that are chatting in your mind. The color of your room. Simply put, whatever comes to your mind pen it. Put it down. You never know these musing could come handy later on.

Hopefully by now you start getting focussed.

Similarly a block can come in-between the writing project. Suddenly you find yourself either not thinking anything or probably thinking too much to be organised. This is the right time to take a break. Do something else. Watch TV., listen to music, chat with someone. Simply put just move away from your workstation. Then come back again. You should feel refreshed by now.

And continue to write. Happy writing!

For most people who have access to personal computers, email has rapidly overtaken ‘snail mail’ as the preferred means of sending written communication, both business and personal. The near-immediate delivery and low cost of email are hard to beat, but the technology does have limitations when it comes to typographic finesse. Here are some dos and don’ts to ensure that your electronic communication is received with its message intact.

Fonts and Formatting
It’s tempting to format outgoing email with different fonts, point sizes and colors, and to punch up your text with the use of italics and boldface. Unfortunately, what you send is not necessarily what your recipient gets. Some email programs don’t read special formatting, including fonts that your reader’s computer doesn’t have. And many allow the user to set preferences for plain text instead of rich text, which includes styling. The result: your carefully formatted email is reduced to plain text, or worse, littered with ‘alien’ characters (more on that below).

What’s the solution? First, stick to system fonts, such as Arial, Times, Verdana, Trebuchet or Geneva, which virtually all users have. And, unless you’re certain that the recipient can read your formatting, keep it simple and use only keyboard characters and styling that won’t get lost in translation. For emphasis, try surrounding your important text with *asterisks*. ALL CAPS is another option, but one to be used sparingly. Remember that CAPS are considered SHOUTING in the cyberworld!

Article directories have a big job—every day, thousands of authors and want-to-be authors submit their articles to these directories. These authors aren’t seeking payment, but rather a link back to their site, exposure for themselves as writers and for their websites. It’s a scratch-my-back-and-I’ll-scratch-yours society. Many of the articles that are submitted to these directories are not articles at all, but rather blurbs of nothingness with little content and usually lacking readability. The revenue from Adsense for the article directory Web sites can be substantial, but only if they have quality articles posted on their site and if they can get it up quickly.

There is of course Spam to these article directory Web sites as well—repeat articles submitted one after another or copied-and-pasted content that has been plagiarized from the Internet and another author. This Spam and plagiarism scam is the bane of article directories and the editors that run them.

Article directories are looking for articles—if your article hasn’t been accepted, it’s likely for a good cause. The articles that should be submitted to an article directory should reflect your best work—remember, you are putting your name and your link to your Web site on the work, and the people who are looking at it could want to commission you to do more work for them.

The articles themselves should be clear and concise, error free and well-written. Don’t get verbose on the bane of your own existence or the antics of your dog—save these rants for your blog and keep them off the article directory sites. Your article should be lengthy, at least 400 words and definitely not less than 250 words. Anything less than this suggests a lack of thought by the author and a cheap attempt to get their name in lights with a link-back to their site without sharing anything meaningful.

It is also important to note that adult material, gambling and pharmacy content are against the terms of service of Google Adsense. Editors at article directories are careful to delete these types of articles that are submitted so as to not lose their Google Adsense account and revenues.

All in all, it is highly important to output quality articles that are informative and well-written. These types of articles are much more likely to get through onto the article directory. Avoid plagiarizing materials from the Internet at all costs—most of the larger article directories and even some of the newer, smaller ones run the copy you submit through Copyscape to scan for plagiarism. Editors at article directories are constantly barraged with emails from irate authors who claim their content has been plagiarized—the usual course of action for the editors is to delete the article completely.

Article directories are very popular and are consistently gaining in popularity as well as more and more Web sites pop up on the Internet every day in hopes of making a few dollars. Articles are used by Web site owners to increase their readership; however, it is important to note that the more copies of the articles that appear on the Internet, the lower the search engine ranking can be for any particular Web site that uses it.

If you are looking to improve your rankings on the search engines then consider finding free content to add to your website. Good quality free content can help to optimize your website for search engines. Search engines are becoming more and more particular about site rankings, and looking for viable, real content. A content rich site will have a higher search engine ranking and page rank than one with minimal content. Also, your site will have more appeal to visitors and a better likelihood of providing good advertising revenue if you provide quality information and content.

Add relevant content to your site as it provides your users with interesting information and saves them leaving your site. Ample content will help ensure that your site visitors will stay, browse, and come back again and again. If you use advertising to bring in site revenue, having plenty of content will encourage your site visitors to spend more time on the site, and increase the likelihood of successful click through advertising on your site. Also, update your content frequently to help your site develop a pattern of regular repeat traffic.

Larger sites provide more instances of keyword rich phrases for visitors to come across whilst browsing than smaller sites. Good keyword saturation is another important search engine optimization tool. When search engines spider sites, they read keywords, and the more your desired keywords appear in your site, the better your overall search engine rankings. Think carefully about your desired keywords and work your site to optimize those words. While keyword rich text is a helpful search engine optimization tool, it is also critical that you make your content interesting, readable, and useful to your site visitors.

There are plenty of sites which offer free to re-use content such as Ezine articles and Article Alley. When searching out content for your site, look carefully at any requirements for use, and be certain that your site meets those requirements. Copyright infringement is a significant issue in the online community, and designing your site to respect international copyrights is critical. Content is free to use provided a link back is offered in return on many sites, and these sites are an excellent resource for any web site owner. Do read the articles you choose to add to your site, and see that they meet your needs, both in terms of content and keywords.

Alternatively you might add an RSS feed reader to your site and utilise a RSS feed. An RSS feed, which stands for “really simple syndication” or “rich site summary”, depending upon the version allows you to publish up to date new information easily. This automated technology can make adding fresh new content to your site an effortless process. A number of web based newsreader interfaces can be integrated into your site to allow your visitors easy access to new and up to date content on a regular basis.

Provided the content you add closely matches the theme of your page then you should see a benefit. Avoid adding content that is not relevant to your site, and consider choosing content for your site that matches your desired keywords for ideal search engine optimization. Always consider the value of the content to your customers and visitors rather than adding for the sake of it. A site that appeals to a human visitor, offers ample and useful content, and is a product of thought and hard work will appeal to search engines as well. Your efforts will be rewarded with a good search engine ranking and good publicity for your new site.

Writing articles should be about something you know and can talk about, that is why if you own a website, you probably are knowledgeable about the topics and themes of your websites. When writing your articles, you will not have a hard time because you already know the material well. Making your articles creative and interesting is the important part.

To ensure that your articles get read and enjoyed, these read hot tips should be followed to make your articles readable and interesting.

a) Using short paragraphs. When the paragraphs are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

b) Using bullets or numbers to stress points. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your article will not look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

c) Using sub headings to divide your paragraphs in the webpage. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

d) Write a good attention grabbing header or title. If your title can entice a person’s curiosity you are already halfway in getting a person to read your article. Use statements and questions that use keywords people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

e) Keep their interest from the beginning to the end of the article. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

f) Use figures when possible and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow.

With these red hot article writing tips your articles should make your articles readable and interesting.

A blog is the perfect venue to showcase your expertise. Sure, a resume and a portfolio of past works are also important, but a blog can give you an edge over the competition.

Clients will be impressed if they see that you are able to produce quality work. But they will be even more impressed if they see that you actually teach other people how to do so, too.

Lets take a look at the Search Engine Optimization market, for instance. There are literally thousands of SEO consultants on the Internet. The vast majority have a website outlining the offered services. A few of them, however, have blogs where they share SEO principles, tactics and techniques.

The blogs that contain the most accurate and useful information end up becoming “authorities” of the niche.

There is an old business saying that goes like this: “It is not about what you know but who you know.” As a freelancer, this is particularly true. The difference between getting big projects knocking at your door and having to hunt down for cents here and there might come from your network.

Ideally you want to have as many people as possible aware of your work. Better yet, you want this people to endorse your work and refer it to their friends.

What a better tool for that purpose than a blog? Some time ago websites would communicate unilaterally. The website owner would publish some information and the visitors would absorb it. That was quite unbalanced, and it was difficult for relationships to blossom along the way.

Blogs, on the other hand, have many features that make this communication bilateral. Readers are able to comment and interact directly with the author and with fellow readers. Other bloggers are also able to interact with the author, creating a vast web of relationships.

This structure makes blogs almost perfect networking tools.

Part of blogging for profit is making sure you show up in search engine searches. There are a number of ways to make that happen. Some are simple and obvious, while others take a little know-how. So what should you do to get your blog blasted through the internet? Here are a few tips that may be able to help you show up higher on search engines and thus generate more traffic. You know what more traffic means, right? It means a better chance at making an extra buck with your blog.

First of all, as much as it may seem like a hassle, you need to do your own marketing. When you generate more traffic on your own, the search engines start to notice and your ranking will improve. The first thing you should do is get your blog registered everywhere you can register it. Go to all of the lesser search engines as well as the more popular ones and register the site everywhere you can. In addition, register with all of the blog directories you can find out there. You can barely log onto the internet without bumping into a blog directory. So, with that in mind, make sure that all of those have your blog in them so that those searching blogs will have a better chance of finding yours. Remember, this is about getting traffic and getting a search engine ranking. You can do neither if nobody knows you are out there in the first place.

It gets said over and over again regarding blogs, but make sure your content is high quality. That quality comes from writing in proper style. You should make sure your sentences are complete, when capitalization is needed make sure you do it, put your commas in the right place, and use periods. In addition, make sure you are putting interesting and useful information out there so that you will get as many return visitors as possible to your website. In addition to getting people to look at what you are saying, you want to get them coming back. If you want that search engine ranking, then you need to keep the hits to your site coming and coming often.

Another seemingly obvious thing you can do to drive up traffic and thus your search ranking is to update regularly. Make sure your blog is something you are caring for regularly, like you would anything else. People will come back if they know that new and fresh content could possibly be there. You should be posting at least once a day if not twice to ensure that new visitors are getting good content and that returning readers are seeing something fresh that makes them want to stay. Again, get those visits up and the search engine rankings will come right along with them.

You also want to make sure that when people log onto a search engine seeking out information that they find you as often as possible. To do that, you should make sure that many of your posts are search engine optimized. Have certain keywords and keyword phrases in mind as you start each post. When you go to revise, then, make sure they are appearing early in your post with frequency, and then sporadically throughout the rest of the post. This is an important move since most people on the internet find their information through the use of search engines. If you have specific phrases they are looking for then you are more likely to get more hits from those seeking information on the subjects about which you are writing.

If you are going to blog for profit, then it is crucial to get traffic to your site. To get traffic to your site you want to rank as highly as possible in search engines. There are a number of ways to get your ranking up, but it does require your dedication and work. First of all, make sure you do your own marketing. In one of those cruel twists of irony, the best way to get your traffic up is by getting your ranking higher and to get your ranking higher you need to get your traffic up. So register with blog directories and search engines, update your blog regularly, publish good clean content, and optimize your information with keywords and keyword phrases whenever possible without hurting the quality of your posts. Get that traffic up, market your site, and follow the simple tips above and you can blast the internet with your blog.

Even though all of us have ideas we would like to share, most people, for one reason or another, never find an opportunity to do so. Perhaps it's that, with out busy lives, we have no way to find those with whom we could begin a meaningful dialogue.

One way in which many, in the past, kept a permanent record of their thoughts, was through their writing. Diaries and journals have always been popular, especially among those who are reluctant to communicate through the spoken word.

Writing offers people a chance to express their most private thoughts, either keeping them private, or publishing them through various venues. Magazine, newspaper, and, of course, book publishers, have traditionally looked for material from private individuals. They may have different agendas for the materials they choose to present, but they are all in the business of keeping the public informed.

But now that the Internet has become the primary source of information in the Information Age, we have a way, through blogging, of communicating our thoughts more quickly, and to a wider audience, than ever before.

Blogs are Internet websites which allow people to publish their ideas. Blogs are available to anyone who has Internet access and a keyboard with which to communicate, and are often free to use.

Blogs get their name from the term "weblogs", and those who either begin, or maintain a blog, or add content to someone else's blog are "blogging". The articles in a blog are "posts", or "entries", and those who provide them are "bloggers".

The power of blogs, as a means of mass communication, should not be underestimated. Political candidates have found them extremely useful as campaigning tools; corporations use them as a way to judge public attitudes towards their behavior and products; and blogs can even give people a "gathering place" to develop the ideas capable of overthrowing governments and changing history.

If you would like to start your own blog, and want to get your ideas before a worldwide audience in very little time, here are some suggestions to get you on your way:

1. Run a search for "blog sites". There are lots of them available; some are free and some will charge you, usually by the month. They all offer different features, so you should look over a selection before deciding which blog site is best for you.

2. You will be able to keep your blog entirely private, allow just close friends and family to view it, or open it to the world. If you just want your blog to substitute for a diary, you may decide to keep it private. If you want it as a repository for your family's memories, you allow them access to share their activities or add photographs. And if you want it to be a soapbox for your ideas, you can make it public. You'll be able, on lots of sites, to password-protect the material in your blog so that only people to whom you give permission can view it.

3. You'll be able to decide on a colors scheme and layout for your blog. Even if you've never set up a website before, most blog sites have templates for page layouts and colors from which you can choose. If you are more experienced, you may be able to design your own.

4. When you've selected your layout, post some thoughts to your blog to see if you like the results. If not, tinker with it until you are satisfied. Depending on the number of features your blog site offers, you can create some very sophisticated effects.

5. When you are satisfied with your blog's appearance, you can send its URL--Internet address--to the people with whom you want to share your thoughts. If you have a website, you can post your blog's address there. You might also, if it's allowed, add your blog's address to posts you make in other blogs.

6. Keep your blog postings as professional as possible. Use your spell checker and give your readers interesting material to consider. There are thousands and thousands of blogs out there, so you need to provide people with reasons to come back to yours.

7. Avoid slang, and Internet abbreviations like "LOL" and "ROTFL" as much as possible. Many people do not know what those things mean and will not waste time trying to decipher them.

8. Regularly supply your blog with fresh ideas. Decide what reader base you are trying to attract, and provide them with things that will maintain their interest. You'll find yourself much more enthusiastic about writing when you know there is someone interested in what you have to say.

And, as mentioned previously, the sheer number of existing blogs may mean that it will take the Internet world some time to find yours. Don't get discouraged. Quality will tell.

Successful blogging requires both commitment and passion. You will have a golden opportunity, through your blog, to express your unique voice to the rest of the world. Let that voice sound loud and clear, and you will be heard!

Being a freelance writer is not too difficult, but not too easy too!

There are broadly two types of freelance writers. One is the type who relies totally on their freelance work to pay their daily bills. The other is the type who looks at a freelance resource as extra money.

For both freelance work leads to:

• Work whenever they wish
• Choose the assignment they wish to work on

Both ways, this is not a method to get rich quick. It takes lots of thinking and writing firstly to develope a general skill for writing. Which normally is called a flair to write.

Writing can be for offline purpose and for online purpose. Ofcourse writing online is much easier in terms of logistics. Unlike offline writing there is no waiting for phone calls as such as mostly responses come back on the given email address.

There are various options for online and offline writing. But first you need to focus. What exactly are you going to write on. Is it a novel. What type of novel. Is it article. What category related. And so on. So first sit back and decide.

It is necessary to write where your passion leads you. As when tough times arrive it is only passion that can make you go on!

Today the net invites all kind of earning opportunities. If you can write a review of services, products, ads etc of around 60 words or more then you get starting earning money for your opinion. As a consumer reviewer you can earn money online writing reviews and opinions on such a wide variety of subjects it would be futile to even try to list them. Some sources pay per submission, others pay per hit your review receives or revenue generated, others have sweepstake rewards for regular writers. You need not be the skilled writer.

Below is a run down on sites that you could try:

Squidoo

If you know something about a subject - any subject - then you can create a page (or 10 or 500) at Squidoo and earn money from your knowledge. Squidoo is an online knowledge sharing community where you can earn money for yourself or your charity whenever your 'lens' makes money from the advertising placed on it. What's a Lens? A lens is basically a page you create on whatever subject you choose. You become its LensMaster and its yours to do with as you please. For example, check out this Sudoku lens. Every time someone buys through the Amazon or Ebay ads or clicks on one of the Adsense ads the lensmaster makes money. You can create as many of these lenses as you like and all have the potential to earn money for you, the writer. Review products, create a shopping lens, a fan page, a top ten...whatever takes your fancy. Squidoo is free to join and use.

PayPerPost

Get paid to blog! If you have a blog with at least 20 posts in the last 90 days then you can become a member of PayPerPost.com and earn money by blogging about all kinds of things. PayPerPost will put you in touch with companies who are looking for people to blog about them and what they are offering in terms of payment for these blog posts. An ideal way to make money from your writing talents.

Ciao

Ciao! is the most active consumer reviews site in Europe. Membership of Ciao entitles you to earn money for your per opinions written on such varied subject as books, films, cars, websites...just about anything you can use or buy! Certain categories at Ciao! also work on a pay-per-read basis where you can earn cash for every member who reads your opinion. In addition, Ciao! has a paid market research section which, should you opt-in, will survey your opinion throughout the month on various issues.

Hotspot

Hotspot is the online website of Hawaiian Tropic, a leading name in suncare and beachwear products. Submit a holiday review to the site and you earn points which can be redeemed for free products from their catalogue! You get 200 points just for joining, 50 for accepting their monthy newsletter and 55 for each Hotspot review with rewards starting at less than that it pays to check it out.

Review Centre

Write reviews of your best and worst experiences of the various shops and services you have used at Review Centre.

Dooyoo

Dooyoo pays you �0.03 every time another registered member reads your review and also awards bonus cash amounts to the best reviews received in a week. This site is Ciao's main European competitor but is currently undergoing a fair number of technical difficulties which appears to have lost them a large slice of their membership. The good thing is, you can use the opinions you wrote for Ciao on this site as well, just copy them over and get paid twice! You hold the copyright to them so there's no problem here. Minimum payout here is �50 (as opposed to �5 at Ciao) for cash or �20 if you want to redeem for shopping vouchers. If you're going to use Ciao then it's worth using this one as well.

Amazon

Yes, probably the most widely known consumer name on the internet also rewards its product reviewers with cash prizes every month. If you write a review at any of the Amazon sites around the globe and are the first to do so in that category, then you'll be entered into a sweepstake to win a monthly cash prize.

Epinions

Epinions is the granddaddy of all opinion sites. This American site is HUGE and has recently gone into partnership with Dealtime to offer even more features to its membership. Epinions rewards its members with what they call "income share" which basically means, if they make money as a direct result of your review, then you make money too. Umm, what this tends to mean is that, unless you write in the high profit areas such as new cars, new computer equipment etc. (and not the popular categories like books and movies) then you'll not make a dime for your time. Of course, if you are knowledgable in the high profit areas then you can earn nicely here BUT international members be warned, you need at least $100 to cash out and you need to fill out a bunch of forms which take months to process. US members can cash out at $10 without problems.

Consumer Reviews

Consumer Reviews is looking for your opinions on computer software, hardware and generally anything to do with computers. If you are something of a techie then you can write reviews here, of a minimum of 200 words, and earn 10p per submission and 5p every time it is read. You can also earn an additional 90p per review if it is voted as being a 'star review'. Minimum cash out is �20.

Howasit4u

Write brief reviews of online shops and your online shopping shopping experiences and you can win Amazon gift vouchers if that shop decides to upgrade their listing at this UK shopping portal. Howasit4u awards �5 vouchers for every upgraded listing your reviews generate.

These days on the web there are so many people writing about referral programs, easy money etc. that it is difficult to segregate them. They just fall into two categories – rights one and the other are scam ones. The latter list ofcourse is huge and still growing. Same is the case for freelance writing opportunities. Any thoughts?

Watch your thoughts; they become words.

Watch your words; they become actions.

Watch your actions; they become habits.

Watch your habits; they become character.

Watch your character; it becomes your destiny.

It can be tough getting an online freelance writing job. You may have all the passion to start with writing infact you may be willing to research on any topic.

Online freelance writing is a very convenient income-generating option, for both professional and budding writers alike.

However the crust is to find a job.

There are few things that perhaps you could do to start off:

• Be focused. Is it an article you want to write. Or is it stories. What exactly would you want to do.
• Apply for membership to writers' forums and online clubs. This helps you to get familiar with issues and take help when you require. It enables you to be within a networking group.
• A Google search of vital key words such as “online writing” “online freelance writing” and “writing jobs” usually leads to the most popular ones. This way you can visit the various sites that work a medium of contact for job seekers and parties that want a freelance writer.
• Check out the job bank sites. Here you can post your resume and await a response.

A word of caution: On the Internet you will find genuine parties and lots of scams too. So when dealing with someone online be careful.

This is a kind of writing that is done on ‘behalf’ of the person. The ghost-writer’s name does not get revealed.

They provide you with quality professional content in about any format you require.

Here are some of the advantages of letting a ghostwriter write for you:

• All the writing work and designing is easily outsourced to ghostwriters. They do all the work you get the benefit (and the profits)!
• Save time and energy that could be used efficiently in other directions.
• You keep 100% of the copyright.
• They can do the research for you.

I have started off writing on the net. Suddenly I find myself scanning the net for information on what people do in their writings. The fist step was to prepare and write my own blog.

I have written my own blog on Feng Shui & Astrology, pervarakapadiaatblog.blogspot.com . And find this experience interesting.

Write a blog to express yourself. Write to tell stories. Write to share links and pictures and recipes and prayers and travel tips and love poems.

So how do we write blogs?

• Omit all unnecessary words
• Aim at keeping your posts at about 250 words
• Include complete thoughts in headlines
• Keep sentences and paragraphs short
• Never lose your sense of humor
• Write like it counts
• White space is your friend
• Use the simplest possible word and sentence structure
• Read your post out loud and make sure you don't get stuck on complex construction
• Use bulleted points whenever you can
• Use subheads every few paragraphs, even in a 300 word post
• Use bold text and italics for emphasis on words and phrases
• Make sure your posts are easy to scan
• Choose your voice and keep it consistent
• Don't be afraid to voice opinions.